The Unwearable Collection

 GPP is a rare skin condition, but it’s potentially deadly. Within two hours, GPP can cause pustules (open wounds) to erupt all over a patient’s body and require urgent hospitalization. Because it’s so rare, Dermatologists are not familiar with its consequences and are not used to managing such a severe condition.

Boehringer Ingelheim is preparing to launch a product to treat GPP. It’s critical for them to raise awareness among Dermatologists of this deadly disease, build empathy for suffering patients, and teach them more about the disease. To do so, we partnered with internationally renowned fashion designer Bart Hess, to teach Dermatologists about the devastating nature of GPP by creating The Unwearable Collection: A clothing line no one would dare to wear, but those with GPP have no choice.